The fourth release of the Booker’s® Bourbon 2022 Collection is Booker’s Batch 2022-04 “Pinkie’s Batch.” Frederick Booker Noe, better known as Pinkie to his family and friends, was my grandad. To this day I’m actually not sure where Pinkie got his nickname from, but one thing I do know is that he was someone who always followed his passions, just like I do with whiskey making.
A lot of people thought that Pinkie was in the bourbon business – a good assumption to make about someone in our family – but he worked as the vice president of the local bank. That’s not to say he didn’t enjoy drinking bourbon – he actually was a big fan – but the bourbon business just wasn’t his thing like it was for Dad and is for me and my son Freddie. When Pinkie wasn’t running the bank, he also loved to golf. I remember as a little boy that golf was a big part of his life, and he tried to play as often as possible. So much so that he had an indent in his hip from the golf balls he’d keep in his pocket. Pinkie was also an outdoorsman, with a passion for hunting that he passed down to Booker. He often brought Dad along with him to hunt quail, and I know those were always bonding experiences for them.
While Dad and Pinkie had some different interests, they would bond over what brought them together, like hunting or watching a football game. As you try Pinkie’s batch, I invite you to raise a glass to the original Frederick Booker Noe and hope you enjoy it as much as he would've. Cheers!
--- Fred Noe, Beam Family 7th Generation Master Distiller
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